RESEARCH

AI Market Research Survey Analysis

Turn survey data into research-grade business intelligence, no manual cross-tabs.

Steeped AI transforms survey data into research-grade business intelligence without weeks of manual cross-tab analysis. Upload survey responses, open-ended feedback, panel data, NPS studies, concept tests, segmentation research, brand tracking, or customer experience surveys to instantly uncover statistically significant findings, hidden audience differences, emerging themes, and predictive relationships.

AI-powered topic mapping converts thousands of open-end responses into measurable concepts while automated significance testing validates every insight. Instead of manually searching hundreds of banner tables, researchers can simply ask questions in natural language and receive accurate findings backed by citations, predictive modeling, and explainable AI rankings.

AI Report

Segmentation Insights Across Concept Test Waves

This report examines findings across 4,200 respondents, revealing which segments and attributes drive purchase intent.

Premium positioning resonates most with younger segments, driving 62% of top-2-box intent among Gen Z.¹ This extends to 54% of urban respondents² and 48% of high-income households.³

Sustainability messaging is a recurring theme. It accounts for 34% of unaided recall,⁴ 29% of concept preference,⁵ and correlates with a 2.1x lift in repeat intent.⁶

Predictive Relational Metrics

Go beyond describing what respondents said to modeling what actually predicts outcomes. Steeped AI's predictive relational metrics rank which survey drivers most strongly move NPS, satisfaction, and intent, so researchers present the findings executives can act on, each one explainable and backed by exact math.

Expand

Rank Survey Key Drivers

Ease of Use

71%

Price Fairness

48%

Support Quality

39%

Onboarding Clarity

31%

Base Column

key_driver ▾

Value Column

nps_segment ▾

71%ofEase of Use=Promoter

predictive power

88%

promoter count

612

mention count

862

see examples

AI Topic Mapping

Use Steeped AI's AI topic mapping to convert thousands of open-end responses into measurable concepts, not just word clouds. Quantify every theme, from ease-of-use praise to onboarding friction, and measure how strongly each predicts satisfaction and intent across your segments.

Audience Segmentation

Surface the hidden audience differences that manual banner tables bury. Steeped AI's audience modeling scores every segment-by-attribute combination to reveal the standout groups, like which demographic and message pairing drives the strongest intent, so targeting and positioning decisions are grounded in data.

Standout Segment

Gen Z x Urban x Premium

2.4xintent lift

+38%recall vs avg

Statistical Significance Testing

Steeped AI's automated significance testing validates every survey finding with a university-grade, 3-part framework, so a difference between segments is only reported when it is statistically real. Stop shipping decks built on sampling noise and present results you can defend.

The insights are already in your data.

Ask your data anything. Get real findings ranked by impact, with AI reports your team can present and share on the spot.