BUSINESS INTELLIGENCE

Ecomm & Product BI

Turn every product, sales, and customer dataset into a competitive advantage.

Steeped AI helps e-commerce and product teams uncover the business intelligence hidden across product catalogs, orders, returns, reviews, search queries, and customer behavior. Upload your data to instantly identify the combinations of products, customer segments, and behaviors that drive revenue, conversions, and retention. Explore how search intent, merchandising, pricing, inventory, promotions, and customer experience interact to influence purchasing decisions, repeat purchases, and lifetime value.

Go beyond standard dashboards to uncover emerging search trends, hidden customer needs, abandoned cart friction, return drivers, and the product attributes customers value most. Steeped AI automatically surfaces the highest-impact insights across millions of data points, helping you turn overwhelming amounts of data into faster decisions, better products, and measurable growth.

Base Column

return_reason ▾

Value Column

product_category ▾

Base Column return_reason ×Value Column ×

37%ofreturn_reason=doesnt_match_desc

select for report

surprising score

100%

doesnt_match count

4,821

total count

13,047

see examples

22%ofreturn_reason=wrong_size_fit

select for report

surprising score

81%

wrong_size count

2,870

total count

13,047

see examples

Save Time with Enhanced Data

Use Steeped AI's data preparation service to transform messy e-commerce and product data into a clean, insight-ready dataset tailored to your business goals. Product catalogs, reviews, returns, support tickets, and sales data are often filled with inconsistencies, duplicates, and unstructured text that hide the signals that actually matter. We enrich and organize your data so your analysis focuses on the opportunities that drive growth, not rabbit holes that waste time.

Removed column "address_line_2" that was 96% blank

"utm_source" values "fb", "FB" and "facebook.com" were condensed into "Facebook"

Converted value "1" to "shipped" for column "order status"

Removed column "currency" because 100% of values were "USD"

Highly skewed "device_model" values "SM-S942U", "SM-S942U1" and "SM-S931U" were combined into "Samsung Galaxy"

generating new dataset

NEW DATA

AI + ML Scores / Rankings

See what behavior and products are the most relevant, predictive and surprising with Steeped AI's AI + ML "Eureka Score." Drill into detailed AI diagnostics to understand exactly why each insight earned its score, what factors contributed to its importance, and how it compares to the rest of your dataset.

1.return_reason

● High Insight Urgency

AI Score Highlight: This column has findings in the upper ranges of relevance score.

Finding Highlight: 37% of "product_category" → "smart_home" records were "doesnt_match_description"

Highlight Reason: Smart home products have the highest description mismatch rate, signaling a gap between product listings and customer expectations.

More Value Findings:

• 37% of "return_reason" records were "doesnt_match_description"

• 22% of "return_reason" records were "wrong_size_fit"

• 14% of "return_reason" records were "compatibility_issues"

AI Topic Mapping

Use Steeped AI's AI topic mapping to uncover nuanced concepts, behaviors, and emerging trends hidden within reviews, product descriptions, support tickets, and organic search queries. Quantify every topic at scale and measure how strongly it predicts key business metrics like conversions, returns, revenue, or customer satisfaction, so you can confidently prioritize the insights with the greatest growth potential.

The insights are already in your data.

Ask your data anything. Get real findings ranked by impact, with AI reports your team can present and share on the spot.