Focus Group Analysis
Turn hours of focus group conversation into measurable, research-grade findings.
Focus groups uncover some of the richest customer insights available, but turning hours of conversation into measurable findings is often slow, subjective, and difficult to scale. Steeped AI transforms focus group recordings, transcripts, moderator notes, and participant profiles into research-grade intelligence. Automatically identify recurring opinions, emotional reactions, unmet needs, competitive comparisons, purchase motivations, objections, and emerging themes across every session.
Compare findings by audience segment, market, product concept, or demographic while statistically validating differences between groups. Instead of manually coding transcripts for weeks, researchers can instantly quantify qualitative feedback, generate executive-ready reports with precise citations, and confidently prioritize the ideas that matter most.
AI Audio Transcription
Turn focus group recordings into clean, structured transcripts with Steeped AI's audio transcription. Crosstalk, moderator prompts, and filler are separated automatically, so every session becomes searchable, quantifiable text ready for analysis instead of hours of audio waiting to be coded by hand.
Enterprise RAG & Custom Search
Give researchers instant, cited answers with Steeped AI's enterprise search engines. Ask a question across every session in plain language and get the exact participant quote back with its citation, so a claim in your report always traces to the moment it was said.
Statistical Significance Testing
Steeped AI's automated significance testing confirms which differences between groups, segments, or product concepts are real rather than an artifact of a small, talkative sample. A university-grade, 3-part framework keeps every focus group finding defensible when it reaches the leadership team.
Eureka Score
The Eureka Score ranks every focus group finding by how surprising and decision-relevant it is, so the signal that should change your roadmap surfaces automatically. Instead of weighting whichever quote the loudest participant repeated, prioritize the ideas the data says matter most.
The insights are already in your data.
Ask your data anything. Get real findings ranked by impact, with AI reports your team can present and share on the spot.