BUSINESS INTELLIGENCE

B2B Sales Call & Pipeline Intelligence

Turn your call library into a systematic playbook for winning more deals.

Upload recorded sales calls, CRM notes, proposal documents, and win/loss interview transcripts to surface the conversation patterns and deal signals your sales leadership can't see in structured CRM data alone. Steeped AI maps nuanced themes across call transcripts: competitive mentions, objection types, buying committee dynamics, urgency signals, and pricing friction. It then quantifies which concepts correlate with closed-won, stalled, or lost deals.

Cross-tabulate topic-mapped signals against structured variables like deal size, sales stage, rep, and industry vertical to identify the combination of behaviors and conversation patterns that predict revenue. Eureka Score rankings surface the highest-impact findings automatically, so sales leaders spend time coaching to proven patterns rather than intuitions. Turn your call library from an untapped archive into a systematic playbook for winning more deals.

1.deal_signal
High Insight Urgency
AI Score Highlight: This signal has findings in the upper ranges of relevance score.
Finding Highlight: 62% of "closed-lost" calls raised a "competitor"
Highlight Reason: Late-stage competitor mentions are the strongest loss signal across the pipeline, pulling down win rates in every segment.
More Value Findings:
• 62% of "closed-lost" calls had a "competitor mention"
• 44% of "stalled" deals showed "no economic buyer"
• 31% of "closed-won" deals raised "urgency" early

AI Audio Transcription

Turn recorded discovery calls, demos, and negotiations into clean, structured text with Steeped AI's audio transcription. Crosstalk and filler are stripped automatically, so every call becomes searchable, quantifiable conversation ready for analysis instead of an unopened recording buried in your call recorder.

sales_call_284.wav transcribed · filler removed

AI Topic Mapping

Use Steeped AI's AI topic mapping to surface competitive mentions, objection types, buying committee dynamics, urgency signals, and pricing friction across every transcript. Quantify how often each concept appears and which ones actually correlate with closed-won, so coaching targets the patterns that move revenue.

competitor mentionpricing frictionurgency signal

Customer Journey Mapping

Apply Steeped AI's journey mapping to connect every deal touchpoint from first call to close into one measurable story. See exactly which stage deals stall in, how long each transition takes, and which conversation patterns move a deal forward, so reps repeat the sequences that win.

stall +11dfirst callclosedWin 31%

Statistical Significance Testing

Steeped AI's automated significance testing validates every finding with a university-grade, 3-part framework, so a pattern is only reported as a real win driver when the math holds up. Take conversation insights to your revenue leaders that survive scrutiny, not a lucky quarter of anecdotes.

Win Pattern Confirmedp < 0.01 · FDR corrected

The insights are already in your data.

Ask your data anything. Get real findings ranked by impact, with AI reports your team can present and share on the spot.