Nathan Beddome
Founder of Steeped AI
Background
Nathan began at Google NYC in 2015 as an ad-tech technical expert between sales and engineering. He then became a technical standout in Google's prestigious APMM program as a part of the Marketing Research Team. He moved to SF and was promoted to a 1P Research Scale and Automation Lead, specializing in data engineering.
He transformed billions to trillions of rows of behavior data for research, ML based insights and full stack UIs. Today, as the technical founder of Steeped AI, he is manifesting his dream of building his own product with a relentless passion for innovation.
Past Google Products / Programs
Google Search Marketing Insight Program
Nathan developed a self-service system that aggregated Google search logs and became the official search source for Google Ads Marketing activations. The system condensed 100s of billions in search volume to 3B unique phrases weekly, sorted by factors via algorithm on an UI. The UI displayed trending search insights with consumer intent-based filters across Google Search, Maps and Images.
Video of how Google execs used data from Nathan's Search Insight Program. Includes CEO Sundar Pichia presenting insights and CMO using insights during Alphabet earning calls.
ClaimsRepo
Nathan led the development of a Google official internal full stack web app, ClaimsRepo (VueJS frontend, PY Flask backend, CloudSQL database). It displayed the most accurate insights within Ads Marketing. Features include OAuth login, real-time claim updates users can save, autocomplete search bar with ML based annotations and export claims to polished G Slides/ Sheets.
JourneyFinder
Nathan co-managed a vendor + internal team of 15 designers and developers for JourneyFinder, a GCP web app (VueJS, Go, CloudSQL). It enabled Googlers to browse 38M rows of detailed and real shopping online behavior journeys that ended in a purchase. Once a journey was chosen, a detailed summary of the journey and its metrics were exportable via slides and sheets.
Some screens of the JourneyFinder web app.