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What drives revenue across segments?|
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• 21% of "exchange_vertical" records were "social media"
• 31% of "marketing" user needs were "marketing research"
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Understand Related Findings
mktg + mkt research
31%
public figure + social
26%
mastery + language
32%
list suggest + social
24%
Base Column
user_need ▾
Value Column
exchange_vertical ▾
31%ofmarketing=market research
predictive power
76%
marketing count
62
research count
200
see examples ▶
3.platform
Moderate Insight Urgency
AI Score Highlight: This column has findings in the upper ranges of relevance score.
Finding Highlight: 82% of "platform" → "chatgpt" records were "0-89" for "avg prompt word count"
Highlight Reason: Most ChatGPT conversations use brief prompts (0-89 words), suggesting users prefer short, direct questions.
More Value Findings:
• 92% of "platform" records were "chatgpt"
• 6% of "platform" records were "gemini"
• 2% of "platform" records were "grok"
AI + ML scores surface impactful insights
Base Column
platform ▾
Value Column
Select an option ▾
Base Column platform ×Value Column ×
92%ofplatform=chatgpt
select for report
surprising score
100%
chatgpt count
3023
total count
3286
see examples ▶
6%ofplatform=gemini
select for report
surprising score
78%
gemini count
181
total count
3286
see examples ▶
AI Report
AI Usage Patterns in YouTube-Related Conversations
This report examines key patterns from AI exchanges where YouTube was mentioned, revealing trends in platform usage, user intent, and content focus.
ChatGPT dominates as the platform of choice, with 92% of platform records attributed to it.1 This extends to 88% of list suggestion interactions2 and 83% of market research interactions on ChatGPT.3
Marketing emerges as a recurring theme. It accounts for 32% of revenue optimization records,4 31% of market research5 and content strategy records,6 dropping to 7% of list suggestion7 and 6% of context source records.8
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Insight Citations
1 92% of "platform" records were "chatgpt"
2 88% of "list suggestions" records were "chatgpt" for "platform"
3 83% of "user_need" → "market research" records were "chatgpt" for "platform"
4 32% of "revenue optimization" records were "marketing"
5 31% of "user_need" → "market research" records were "marketing"
6 31% of "content strategy" records were "marketing"
7 7% of "list suggestions" records were "marketing"
8 6% of "user_need" → "context sources" records were "marketing"
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Nathan
Founder & CEO
Nathan Beddome
Former Google Research Automation Lead

Built official system for search insights used by the Google CEO + CBO and seen by millions

Led teams to build 2 full-stack, B2B Google official GCP web apps centered on behavior insights

Specializes in Data Engineering with ML, has extensive Google ML and 1P data system experience

nish
Chief Operating Officer
Tanisha Falat
Former University Researcher

Passionate about researching connections in human behavior, technology, psychology and communities

Committed to high statistical fidelity, standards and validity within research studies

Developed a non-profit community makerspace designed to give technology access to disadvantaged groups

Steph
Chief Advisor
Steph Kumar
Former Head of Twitter Research

Built best-in-class tech insights teams of researchers, data-scientists and engineers

12+ years in research across Product, Design, Engineering, Marketing, Sales & Finance

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