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Incentivize the interactions that actually convert. See what your users need in a snapshot.
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Attribution & Journeys
See which investments actually paid off. Find the hidden touchpoints that move the needle.
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Nathan
Founder & CEO
Nathan Beddome
Former Google Research Automation Lead

Built official system for search insights used by the Google CEO + CBO and seen by millions

Led teams to build 2 full-stack, B2B Google official GCP web apps centered on behavior insights

Specializes in Data Engineering with ML, has extensive Google ML and 1P data system experience

Executive Keynote Gif
Click to see CEO Sundar Pichai presenting Nathan's search insights, and CMO using insights during Alphabet earning calls.
nish
Chief Operating Officer
Tanisha Falat
Former University Researcher

Passionate about researching connections in human behavior, technology, psychology and communities

Committed to high statistical fidelity, standards and validity within research studies

Developed a non-profit community makerspace designed to give technology access to disadvantaged groups

Steph
Chief Advisor
Steph Kumar
Former Head of Twitter Research

Built best-in-class tech insights teams of researchers, data-scientists and engineers

12+ years in research across Product, Design, Engineering, Marketing, Sales & Finance

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